The menswear clothing market is seeing rapid growth. It has a projected compound annual growth rate of 5.7% between 2020-2025. That means a growing audience for wholesalers if they sell the products buyers want. Products like men’s hoodies and sweatshirts are in high demand, making them suitable to sell.
Why men’s hoodies and sweatshirts are in high demand
Men’s hoodies and sweatshirts are in high demand due to athleisure and streetwear trends. The athleisure trend had a market value of $155.8 billion in 2018, projected to grow to $257.1 billion in 2026. The streetwear trend has existed for many years. 62% of survey respondents believe streetwear is always in style.
Athleisure clothing requires specific qualities for exercise and everyday activities. Hoodies and sweatshirts are often a good match. Men also desire hoodies and sweatshirts for sportswear. These items are suitable for the colder conditions of the outdoors.
Streetwear clothing represents what’s in style, and many fashion trends include it. Men’s hoodies are suitable for layering. That allows consumers to create appealing outfits that look fashionable. The bright colors available for sweatshirts also make them appropriate for streetwear.
Design trends in men’s hoodies and sweatshirts
Zip-up hoodie design trends
Men’s zip-up hoodies have become trendy for layering, streetwear, and smart-casual occasions. Layering combines a zip-up hoodie with other clothes for style, comfort or warmth. That’s why men sometimes wear zip-up hoodies over a shirt while at work. Sometimes they’re worn over an untucked shirt on the streets.
Zip-up hoodies for men can also come in various colors and graphics. Those for smart-casual buyers are plainer and less vivid. But zip-up hoodies suitable for streetwear tell a different story. These are often hoodies with symbols. These symbols complement other design features.
Men’s zip-up hoodies can also feature decorative aspects. Trimming creates a contrast between the zip, drawstrings, and fabric. This allows for more design variety, giving buyers the ability to express themselves.
Advantages and disadvantages of zip-up hoodies
Zip-up hoodies have two advantages: they’re suitable for work or a casual look and they provide a relaxed fit for added comfort. Zip-up hoodies for men also have 2 drawbacks worth mentioning. Their zips can make layering more difficult. Plus, they’re less warm as the fit is less snug.
Pull-over hoodie design trends
Men’s pull-over hoodies feature in both the streetwear and athleisure trends. In streetwear, a pull-over hoodie combines with clothes made from leather and denim. In athleisure, a pull-over hoodie unites style with comfort for a functional look.
Pull-over hoodies for men are typically plain when worn for athleisure. Other trends come into play for streetwear. Streetwear pull-over hoodies often come in colors that stand out. Color gradients are also available. Many pull-over hoodies feature slogans, brand logos or intriguing patterns. These provide more options for buyers.
Men’s pull-over hoodies can also come with different trim designs. Some are more common than others. Decorations along the hems and cuffs are one example. Hem and cuff decorations add character to a pull-over hoodie.
Advantages and disadvantages of pull-over hoodies
Pull-over hoodies for men have 2 key advantages: they feature drawstring hoods that keep out the rain and they provide a minimalist look. There are also 2 specific disadvantages with men’s pull-over hoodies. They’re not suitable for smart-casual or formal environments and they take extra time to put on and take off.
Crewneck sweatshirt design trends
Men’s crewneck sweatshirts play a role in various design trends. These include retro apparel, vibrant colors and activewear. Crewneck sweatshirts feature in these trends because of their versatility and popularity. That’s why they’re chosen as fashionable outfits for men.
Crewneck sweatshirts for men come in many styles depending on buyer preferences. Single colors are one design choice and are an excellent way to stand out among a crowd.
The use of trimming for illustrations on men’s crewneck sweatshirts is a trendy feature. This allows for more recognizable designs that appeal to a broader audience. Often, the artistry contrasts with the background color of the crewneck sweatshirt.
Advantages and disadvantages of crewneck sweatshirts
Crewneck sweatshirts for men bring 2 benefits to consumers. They come in a range of styles so consumers can find their match. Plus, they can get chosen for casual purposes or to look fashionable. On the other hand, men’s crewneck sweatshirts also have 2 disadvantages: the crewneck design is unsuitable for rainy weather and also inappropriate for formal occasions unless layered.
Target buyers for these design trends
Buyers of zip-up hoodies fit into different categories based on specific trends. They are normally young, cultured and urban. Those layering zip-up hoodies for smart-casual purposes will focus on professional activities. These buyers like using zip-up hoodies to look cool in public.
Pull-over hoodie buyers also differ based on the trends they follow. Buyers focused on style are young men, like university students. Those choosing athleisure outfits are gym members and athletes who like to exercise in hoodies.
Crewneck sweatshirt buyers are like hoodie buyers, but with some key differences. They’ll be aiming at more casual outfits. Sometimes, they’ll be fashion-conscious individuals who want to remain stylish. They prefer crewneck sweatshirts because they make it easy to appear fashionable.
The design trends of men’s hoodies and sweatshirts are many and varied. Zip-up hoodies are appropriate for layering, workwear or smart-casual activities. Pull-over hoodies get chosen for streetwear and casual occasions. Crewneck sweatshirts get picked for retro themes, bright colors or use as sportswear.
These trends show the market potential for men’s hoodies and sweatshirts. Picking a suitable item from the subcategories above is a sensible business decision. Following these trends and understanding your customers’ desires will translate into good profits for your business.