This year will be the year of adventure swimming as women explore its diverse benefits. Likewise, this shift toward wild and adventure swimming will create a demand for swimming apparel that is up for the job and can weather the elements.
Buying the right adventure swimming apparel can be a challenge for customers without experience in adventure swimming. The guide will provide a breakdown of the key women’s adventure swimming trends for 2023 and 2024.
Women’s adventure swimming apparel market
The demand for women’s swimwear is propelled by the growth of swimming as a recreation activity. Other factors fueling the demand are the increased consumer interest in swimming and the number of family vacations on the beach that demand swimwear.
The women’s swimwear market is segmented by distribution channel, fabric, region, and distribution channel.
Women’s adventure swimming apparel trends
A performance swimsuit is a type of swimwear specifically designed for competitive swimming. They are made with high-tech fabrics that are lightweight, durable, and resistant to the effects of chlorine.
They are also designed to reduce drag and increase speed in the water. They are typically made with a compression fit, which helps to keep muscles in place and reduce drag.
Some popular features of performance swimsuits include hydrodynamic design, which helps to create a more efficient swimmer’s body position, and UV protection to protect the skin from the sun. Brands such as Speedo, TYR, and Arena are well-known manufacturers of performance swimsuits.
A women’s rash suit is swimwear designed to protect the skin from sun exposure and rash caused by friction with a wetsuit or other clothing.
They are typically made from a combination of nylon and spandex, which provide a flexible, form-fitting design that helps to protect the skin from the sun’s harmful UV rays.
They also help to reduce friction and chafing when worn with a wetsuit or other clothing. Women’s rash suits can come in various styles, including long and short sleeves, and can be worn for water activities such as swimming, surfing, paddle boarding, and many more.
Brands such as Roxy, Billabong, and O’Neill are well-known women’s rash suit manufacturers.
Cold water suit
A cold-water suit is designed to keep the body warm in cold water. They are typically made from neoprene, a synthetic rubber that provides thermal insulation and buoyancy.
The thickness of the neoprene can vary, with thicker suits providing more insulation for colder temperatures. Cold water suits for women are typically designed to fit the female form and are cut to accommodate the hips and bust.
They can come in various styles, including full suits, shorties, and spring suits. They are typically used in water sports such as surfing, scuba diving, and windsurfing.
Brands such as Rip Curl, Quiksilver, and Billabong are well-known manufacturers of cold-water suits for women.
A buoyancy wetsuit is designed for scuba diving. They are designed to help divers maintain neutral buoyancy, which allows them to stay at a constant depth without having to adjust their buoyancy constantly.
This is accomplished by incorporating built-in flotation material into the suit, typically in foam inserts in the chest and back.
The suit’s buoyancy can be adjusted by adding or removing air from the suit’s built-in inflator. Buoyancy wetsuits for women are typically designed to fit the female form and are cut to accommodate the hips and bust.
They come in various styles and thicknesses, depending on the water temperature. Brands such as Scubapro, Aqua Lung, and Cressi are well-known manufacturers of buoyancy wetsuits for women.
Pre- and post-swim layers
Pre- and post-swim layers for women are clothing worn before and after swimming to keep the body warm and dry. Pre-swim layers are worn before entering the water, typically to keep the body warm and to provide an extra layer of insulation.
They can include items such as a hoodie, a sweatshirt, or a long-sleeved shirt. Post-swim layers are worn after swimming to dry off, keep warm, and change into dry clothes.
They can include items such as a towel, a robe, or a change of clothes. The choice of pre- and post-swim layers depends on the weather, the temperature of the water, and personal preference.
Brands such as Nike, Under Armour, and Speedo offer a wide range of pre-and post-swim layers for women.
This year will see increased demand for swimming adventure apparel as more women venture into recreational swimming. As such, the swimwear apparel trends for autumn/winter are forecasted to see a shift toward performance, quality, and comfortable designs in women’s adventure swimming.
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