The increasing demand for online shopping creates a very competitive market among ecommerce businesses. Smart resource management is essential for survival.
If you’re wondering how you can grow your business with your existing resources, then this is exactly where ChatGPT can come in handy. The use of AI can revolutionize ecommerce by helping a business scale without additional budget.
In this article, we will look at practical ways you can use ChatGPT to take your business to the next level.
What is ChatGPT?
ChatGPT is an AI language model developed by OpenAI to generate human-like responses.
In other words, it’s a chatbot that analyzes data to understand human language and learn from it. The more data it accesses, the easier it becomes to provide the best responses to each question.
ChatGPT launched in November 2022 and it has been in the spotlight since then. You can use it to create content, write code or even automate tasks.
For ecommerce businesses, ChatGPT can be the key to scaling without increasing your resources. You can use ChatGPT to increase efficiency, improve your marketing efforts, provide a personalized experience, or automate repetitive sales tasks.
The first step to making the most of ChatGPT as a business is to be ready for it. It’s important to identify the areas you can use ChatGPT in your business to make the most of it.
Let’s look at some examples.
5 ways to use ChatGPT for ecommerce
There are many ways in which ChatGPT can be used for ecommerce. It all comes down to your business priorities and the problems AI can solve for you.
Here are five popular ways to use ChatGPT for your business.
Automating repetitive tasks
All business owners deal with tasks that are time-consuming and repetitive. Organizing data or client orders may take time, but you can’t ignore them.
ChatGPT can be a useful addition to your business operations. You can use it for data entry and processing, reporting, and overall business support.
This way, you can save time while staying organized and efficient.
It’s worth mentioning that AI won’t magically take over all the repetitive tasks off your plate. However, it can save you time from doing all the work on your own. You will still need to ‘train’ it at the start and ask the right questions to get the most out of it.
Supporting product copywriting
You can use ChatGPT to speed up and improve your product copywriting process. Instead of having someone manually write all the product descriptions, you can teach AI to create the copy.
One way to do this is to share examples of existing products to help ChatGPT understand the type of copy you need.
The human element will still be needed in the quality control but you are able to save time (and money) by skipping the initial copywriting.
A second method is to describe the product and work with ChatGPT to create the perfect product description.
Here is an example of two ways to describe a hair styling cream as a product.
Improving customer service
There are many ways to use Artificial Intelligence to improve your customer experience. For example, you can add chatbots to your site to help customers find the answers they are looking for without the need for a big customer service team.
You can also ask ChatGPT to create content for the potential scenarios your team needs to respond to and for the most popular questions.
All you need to do is describe the scenario and ask for a script on how to respond to a specific question. As you can see from the example, the responses are pretty good.
Once again, you will still need someone to review and finalize the content but it can save you a lot of time while providing faster customer service.
Creating product campaigns
You’re about to launch a new product. You are ready to use social media to promote it. Now it’s time to craft the content for the campaign.
How about using ChatGPT to create a campaign plan and the copy you will use across different channels?
It doesn’t have to be the final plan you’ll use but it can still save you time from drafting it on your own.
You can also share examples of existing campaigns or the link to your website and ask ChatGPT to provide campaign ideas and content that you want to use on specific channels.
For example, content creation for Twitter is limited to a set number of characters so in this case, you want to make your request specific to ChatGPT.
You can still edit the tweets and improve the hashtags but you already saved enough time from coming up with all the posts on your own.
Streamlining team collaboration
ChatGPT can be the new hire in your business. You can use it to improve communication, send reminders, schedule emails or create content for team emails.
Let’s say you want to send an email reminder to your team. In just a few seconds, ChatGPT can create the copy and it’s up to you to adapt it to your tone of voice.
Think of it as an automated virtual assistant that is trained on the job with your help.
ChatGPT may still be in its early stages but this is the right moment to understand its technology and how it applies to your needs. After all, it’s the early adopters in every industry that will benefit faster by beating their competitors without investing more resources.
Decide on the best use cases for your ecommerce business and come up with a plan on how to include it in your day-to-day tasks.
You can also start by using it in one area of your business until you get used to the tool and the questions you need to ask, and then expand its application to new tasks.
Think of it as a new language. You can’t be fluent if you don’t practice enough. But the more time you spend at the start, the easier it becomes later on.