Selling stickers online is a great way to make money. It can be a simple side hustle, or it can be scaled up to a wholesale operation.
This article will discuss how to make and sell stickers online. It will cover the types of stickers to make, how to make them, and how to start a sticker business online. To wrap things up, it will cover how to source sticker-making materials online.
Why sell stickers online?
Stickers are currently a hot commodity. In fact, the global sticker market is expected to be worth a whopping US$ 59.2 billion by 2025.
The sticker selling trend is particularly popular in online marketplaces dominated by small businesses and independent sellers. That means that there are opportunities in sticker making and selling for anybody with a little creativity and some basic tools.
Some other benefits of selling stickers online include:
- It is scalable
- It is easy to get started
- There are plenty of opportunities
- The demand is high
The only real downside to selling stickers online is that the price of the average sticker is pretty low, so you have to sell quite a few to generate a decent amount of revenue. However, even though the average price is low, the profit margins are still usually relatively high.
Types of stickers to make and sell
There are different types that you can sell on the internet. These include:
- Physical stickers: Sell and ship stickers to buyers
- Digital stickers: Sell digital sticker designs for buyers to print at home
- Print-on-demand: Sell stickers to brands and organizations who want custom prints
Mixing and matching the types of stickers you sell can be an easy way to make more money. For example, if you are selling physical stickers, you can also upload them to the marketplace to sell them as digital stickers.
How to make stickers
Anybody can make stickers with the right tools and materials, and here is how you can do it in five steps.
1. Buy the materials
The first step to making stickers is to buy the materials. Some of the necessary sticker-making materials include:
- Sticker paper
- Designing software subscription
- Packaging materials
You can buy sticker-making materials online, but we will cover that further along in this post.
2. Choose a design software
Next, it is time to choose a design software. If you are a graphic designer, you probably already have this step covered.
If you are not a designer, Procreate, Photoshop, Adobe Express, and Canva Pro are a few great options. The monthly subscriptions to these tools range from $10 to $20.
Make sure your chosen software is compatible with the computer or tablet that you plan to use for designing. Take advantage of free trials to make sure that you invest in the best option for your needs.
3. Make your designs
Once you have chosen designing software, it is time to design your stickers. You can create series or sticker sheets that go together, or you can create one-off designs. Either way, let your creativity shine through.
You can also buy premade designs and templates online. Even if you purchase the rights to design, tweaking them to make them your own is a great idea for creating unique offers.
4. Print the stickers
The next step is printing the stickers. This is as simple as setting up your printer, adding sticker paper, and clicking “Print.”
You can use an inkjet printer or a laser printer.
Once you print your sheets of stickers, you will need to cut them. Scissors are suitable for some sticker designs, but a more advanced cutting machine will yield better results.
If you do not want to print and cut stickers yourself, there are a variety of print shop companies that can handle this step for you.
5. Package the stickers
The last step is to package the stickers. You can put them in envelopes, cellophane wraps, or tissue paper.
While branded packaging is a nice touch, it is totally optional. It all comes down to the resources you have available and your desire to create a branded experience for customers.
How to sell stickers online
Once you have created some inventory, it is easy to sell stickers online. Here is how it works.
1. Create an online storefront
The first step to selling your stickers online is to create a storefront for your sticker shop.
Sticker sellers can create an online storefront on an e-commerce marketplace, their own website, or both. Each approach has its own benefits.
The value of creating a storefront on an e-commerce platform is that it drives traffic to the storefront from other platform users. A storefront on an independent website, on the other hand, gives sellers more control over the branding.
By using types of storefronts, you get the best of both worlds.
2. Promote your stickers
Now, it is time to promote your stickers. There are several ways to promote your offer, including:
- Social media marketing
- Paid advertisements
- Email marketing
- Influencer marketing
- E-commerce marketplace promotion tools
- Search engine optimization (SEO)
- Search engine marketing (SEM)
Make sure any promotion you do has a call to action with a link so your customers know exactly how to buy from you.
3. Fulfil orders
Once the orders start coming in, it is time to start fulfilling them.
Create your order fulfillment processes ahead of time so that you are prepared to start sending shipments out as soon as people start placing orders.
There will be a bit of a learning curve, but as you start filling orders, you will learn how to optimize the process.
Source sticker-making materials online
Thanks to B2B e-commerce, it is easy for sticker makers to source the required materials online.
A B2B e-commerce platform enables sticker makers to easily find and compare suppliers for their materials and equipment.
Head over to the marketplace to start browsing sticker-making supplies from sellers from around the world.