People have had more time to spend on themselves with the modern pandemic kicking in, propelling self-expression to the top of their priority list. Today, consumers are using hair color as an outlet for self-expression and a way to bring joy into their lives. You can expect your customers to choose bolder and highly expressive dyes.
With the cost-of-living crisis impacting everyone’s lives, at-home hair dyeing is a significant trend that your business needs to follow. Read on to explore seven hair colors dominating today’s hair fashion industry and help your business capture these trends.
The market for hair color
As people spend more on personal beauty products, including hair care, the global market for hair dyes is expected to reach US$ 34.13 billion by 2028. It’s also forecast to rise at a compound annual growth rate (CAGR) of 5.7% from 2022 to 2028.
Most consumers prefer to use temporary hair dyes because they are less expensive than permanent hair colors. This segment is expected to experience a CAGR of 6.2% during the forecast period. Women comprised the largest portion of consumers in 2021, and their segment expects a CAGR of 5.6% from 2022 to 2028.
In terms of distribution, online channels are bound to be profitable due to their convenience, better deals, and promptness. From 2022 to 2028, this segment anticipates a CAGR of 5.9%. Increased cooperations between e-commerce companies and manufacturers also help in the market’s growth.
The hair color industry experienced a renaissance during the pandemic. While lockdown restrictions are gradually becoming laxer, the hair dye trends that set off at that time are still gaining traction. Here are the colors that your business should look for in the current market.
7 trending hair colors
Self-expression is on the rise in today’s hair fashion. Expressive tones in orange, purple, blue, red, and green are becoming more mainstream. People also want convenience and temporariness in hair colors, making washable formats and easy-to-apply ones popular.
Orange tones that almost seem like neon are becoming more popular, mainly because they’re eye-candy colors that attract the crowd’s attention. With rave culture also emerging among the youth, bright orange tones are preferred as they represent the energy they want to give off.
While increasingly famous, some people may still be bolder to carry such dyes. Instead of permanent hair coloring kits, consider offering semi-permanent products like henna hair dyes.
These vibrant colors work best with sleek finishes, natural-textured hair, and unusual haircuts. Ensuring that the colors won’t damage the hair is therefore crucial. Vegan semi-permanent colors would also be a great addition to your catalog.
Candy colors and pastel shades are sought-after by people with naturally gray hair and similar white bases. These playful tones are all-inclusive—they suit people of any gender and age—which makes them all the more popular.
The freedom to mix and match colors is a crucial concept in this hair color trend. Some people want to don standalone colors, while others want personal combinations. A great example of this is the use of clip-ins to make their hair more interesting.
Multi-colored dyeing kits that can be easily washed off would be eye-catching in your collection. Since customization and all-inclusivity are the things here, consider adding colorful hair chalks that are also children-safe to your offering too.
Blue-colored hair dates back to 1914, and while still a bit unusual to see nowadays, it’s undoubtedly a popular choice in mainstream media. People use blue dyes to give their hair fascinating gradients and accents.
Semi-permanent dyes would be key additions to your hair coloring offers. Providing hair dyeing kits that explore various shades of blue, such as washable hair chalks, would be great too. Dark hair works best with deeper blue shades, while bleached bases unexpectedly match well with lighter tones.
The fashion styles that dominated in the 90s and 2000s are officially back, including the punk aesthetic. Social media had a lot of influence, especially with online personalities and influencers donning these looks on platforms like TikTok.
Vibrant red hair is characteristic of punk style aside from being a bold color that appeals to all genders. It’s by far one of the most important hair colors that you should include in your catalog, and plant-based red dyes are worth exploring.
Gentle and nourishing permanent red hair colors would also be a good addition to your collection. Some people may not want to fully commit to red hair color, so offering washable dyes and clip-in accessories would be great too.
Expressive bright tones
People of Generation Z are known for their self-expression, diversity, and uniqueness, making them the ideal consumers of expressive and bright hair tones. They tend to look for ways to “stay out of the traditional.”
Experimentation is a crucial aspect of this hair trend—letting your customers explore the colors that work best for them is key. Consider offering multi-color hair dyes in easy-to-apply formats like sprays and brush-ons.
Aside from colorful hair colorants, giving out tutorials on styling would be great too. Such multi-toned combinations work well with stencils and ombrés.
Hair styled with green gradients stands out in the crowd, but that’s not the only reason they’re loved by many nowadays. Green can represent either nature themes or synthetic styles, which are relevant concepts today. Plus, celebrities like Billie Eilish and Kylie Jenner may have helped propel this trend.
Both permanent green hair colorants and semi-permanent offerings would be popular among your customers. Adding them to your catalog lets them choose from a more extensive range too. Temporary hair chalk combs are also good examples.
Purple hair palettes may be associated with the punk aesthetic, characterized by bright hair dyes. It’s also linked to mysticism and the metaverse—you can think of it as something highly technological and futuristic.
While pastel shades of purple are expected to be popular, exploring other tones would add more interest to your catalog. Deep purple dyes would be great as they can be combined with lighter shades, which is key in styling purple hair. Semi-permanent tints and washable formats are worth considering too.
Getting on board with hair color trends
With self-expression being the top priority today, it’s not surprising that vibrant and expressive hair colorants are taking over everyone’s fashion senses. From bright orange colors to mysterious shades of purple, every tint has its unique appeal to the consumers.
Updating your hair color catalog to keep up with the newest trends is key to remaining relevant in the market. Explore these seven trending hair tints today and boost your sales.