Women are in for a sensual ride as intimates take the center stage. Lingerie has evolved from exceptional sleepwear or underwear to classic casual apparel. But regardless of the purpose, lingerie is always a fun set for women to purchase.
Shopping for intimates can be as hard as counting the stars. Women have access to different lingerie fits, sizes, designs, and colors, making it impossible to choose at first glance.
However, businesses can explore 5 outstanding women’s intimates to stock up on to keep their female consumers satisfied in 2023.
Overview of the women’s intimates market?
According to reports, the global women’s intimates market had a market value of US $96.1 billion in 2021. Experts expect the industry to keep expanding at a compound annual growth rate (CAGR) of 4.8% from 2022 to 2028.
The market owes its incredible growth to the increasing design varieties that match seasonal demands and requirements, the need for more sleep comfort, and the rising purchasing power of women.
Evolving fashion trends also contribute to women’s intimates market potential. Although the industry suffered some setbacks during the lockdown period, businesses can expect women’s intimates to make a complete comeback in 2023.
5 super-comfy women’s intimates for 2023
Red-hot mesh set
Something is exciting about a mesh lingerie set. It’s lightweight and provides maximum breathability. Mesh doesn’t mean see-through, but it offers something close for setting the mood.
A mesh set is a gorgeous piece, but a brightly colored sheer mesh intimate would take things to the next level. The two-piece set features abstract patterns and playful embroidery decorations that pay homage to the #Kidult trend.
The mesh material also has small holes that allow air circulation, making this set breathable and comfortable to wear all day. Women can find this lingerie set in different fabrics. Synthetic fabrics like nylon prioritize comfort because of their stretchy nature. Cotton is a mesh classic because it is natural and combines breathability and comfort into one undergarment.
The red-hot mesh set includes a triangle bra and high-leg Brazilian-cut brief. Women can opt for different styles with their sets and add straps to their undergarment.
These sets are perfect for a hot Valentine’s night or women can wear them to set the mood for other bedroom occasions.
Fun glam set
While the classic single-color look will always be a staple, women might want to shake things up. This bright, color-contrasting lingerie set is a great way for consumers to jazz up their lingerie wardrobes. The fun glam set takes the boring away from lingerie and sets women in a world of mix-and-match styling.
Although clashing colors sound like a disaster, the fun glam set waters down the awkwardness and delivers top sexy aesthetics. It’s the perfect recipe for adding a little fun to sensuality.
The fun glam set offers a high apex bra featuring color-contrasting satin details and lace cups. The set matches the bra piece with a high-leg satin thong offering bias-cut-frills.
Women who are crazy about lace styles will love the fun glam set. The ensemble also provides mesh suspender belts, adding extra colors to the self-styled and creative aesthetic.
Consumers can enjoy the set as sexy loungewear or style it for a special night with their partners. Either way, the fun glam set won’t lack when it comes to unique, creative, and sexy styles.
Consumers can rock this set to the beach or pool parties. The ensemble will ensure women parade with jaw-dropping combinations.
Sexy-sweet sleep set
Comfy sleeping doesn’t get any better than the sexy-sweet sleep set. This ensemble prioritizes women’s comfort and adds some essence of sexiness.
The sexy-sweet sleep set uses sweet pointelle knits with inspiration from traditional thermals. However, the set updates the material with kidult design elements earning the set a spot in women’s wardrobes for S/S 23.
The set features bright colors and embroidered patches. What’s more, the lingerie highlights a cute and flirty silhouette, adding an attractive retro vibe.
This lingerie getup includes a cropped tank featuring lace edge pairs and micro bloomer shorts. The shorts offer thermal-inspired button placket details that add to the set’s aesthetics.
Contrary to its name, this set is not only for bedroom purposes. Ladies can wear them out for casual outings or evening parties. They can opt for variants with long-sleeved cropped tops for added coverage.
Women can also opt for shorter shorts if they’re willing to show more skin. Sexy-sweet sleep sets usually come in solid colors. But consumers can opt for various patterns. They can even rock contrasting colors or enjoy different short and top styles.
Rose-printed romantic set
Rose-printed sets offer the ultimate vintage experience women can enjoy in lingerie. They also exude sweet and supportive vibes that women can enjoy in private or with that special someone.
Rose-printed romantic sets bring the colorful spring rose prints to various female consumers. The ensemble appeals to wider age groups and offers support for fuller-cup customers.
The getup uses recycled mesh with an updated digital rose print. Women can enjoy an underwired bra with eye-pleasing details and contrasting straps. For the bottoms, the set provides women with a full-coverage high-waisted brief. These pieces work together to add a vintage-appeal and subtle romance to the lingerie set.
Classic bodysuits are the epitome of feminine sexiness. These pieces excel at highlighting silhouettes and making women even more attractive. But updating the piece with rose prints adds a vintage and romantic aesthetic.
Consumers can style the rose-printed bodysuit as underwear, or they can flex it as outerwear for different festivals and parties. The ensemble also features a comfortable stretchy mesh that’s great for Valentine’s Day gifting or self-gifting.
The chest part of this piece offers solid lace cups, while a frilled peplum accentuates a sexy high-leg cut, adding an 80s flavor to the rose-printed bodysuit.
Women intimates are leaning towards sexy vintage-inspired cuts offering non-restrictive silhouettes. More trends are diving into hot and impactful colors and adding details in the form of retro graphics.
These extra details help boost an everyday sexy vibe needed by most women. The rose-printed romantic set and bodysuit appeal to ladies that can’t get enough of the vintage aesthetic. Similarly, the fun glam set opens the door for more color combinations and experiments.
The sexy-sweet sleep set takes things further by offering superior comfort that works for casual outfits. Businesses must capitalize on these trends to make appealing offers and attract lovers and singles alike in S/S 2023.