Men’s jackets seem to be all the rage as the winter and autumn are approaching. Therefore, businesses need to take advantage of these trends to boost their profitability this season.
Evidently, the fashion industry has grown from just covering skin to being increasingly aesthetic while doing so. In this article, sellers will know the top pick trends with high ROI. But, before that, here’s a peep into the industry’s market size to harness the potential.
A brief overview of the men’s outerwear and jackets industry
The global men’s jacket market was estimated at $48.5 billion in 2021 and was expected to expand at a compound annual growth rate (CAGR) of 5.1% from 2022 through 2028. Jackets are a signature piece of apparel usually worn in autumn and winter.
Autumn and winter tend to see the most sales of men’s jackets. However, other seasons are not far behind as there are also many appealing, lightweight options on the market. The increasing variety of appealing jackets could be a key driver in the impending growth of this industry.
Men’s coats and jackets are used for protection from cold and fashion. The versatility of the jackets is another prime reason for growth. Remarkable features like lapels, collars, and pockets keep the market booming. Another factor that drives the market is the different styles, colors, and designs for many occasions.
5 trendy men’s outerwear and jacket styles of 2022-23
Today, trench coats are made from cotton materials, sometimes woven with poplin and twill. These coats also include waterproof heavy-duty cotton, leather, insulated lining, and raglan sleeves.
Consumers can achieve a casual look by combining a black or cream-colored trench coat with inner T-shirts and denim or chinos pants. Trench coats that come with huge and erect collars pair well with gray or black T-shirts—alongside a nice set of slim-fit trousers for a complete look.
The trench coats are excellent with inner vests in the same color spectrum, ties, and a button-down shirt for a semi-formal look. Leather trousers are not left out as they team up perfectly with trench coats for an electrifying look with a glimpse of street style. Aside from the fashion-forward style, this ensemble provides adequate warmth that consumers would require in winter.
Consumers can decide to unbutton or button up the trench coat for work meetings or conferences. So a simple get-together with the family is an informal event that the trenchcoat can shine as a relaxed casual by pairing with tees and straight-leg denim pants.
The word ‘shearling‘ refers to sheep. The wool is from lambs who have been shorn all but once and is shorn shortly before slaughter. Usually, it takes multiple individual sheep skins just to make one shearling garment.
Some shearling coats are made from wool and faux leather mix. The idea behind using these different fabrics is to create a more aesthetic design and style for the jacket.
These jackets combine with various clothing, from inner tees to button-down shirts and turtlenecks. Also, this versatile clothing comes in different styles like lapels, zips, latches, and belts.
Men that want a timeless fashion that passes as a formal attire can go for the leather shearling coat. Adding a sweater as an inner layer with distressed black jeans is one of the multiple ways consumers can rock this piece.
Consumers who want a lighter alternative can opt for the denim Sherpa jacket. This faster drying piece is a superb casual fashion staple with a dark pair of denim pants for men who love the double denim flow.
Another magical variant that is warm and wind-resistant is the suede shearling coat. However, it may be a bad choice during rainy winter as the coat attracts moisture into the leather. Men can rock this piece with blue jeans and gray tees. End users with a thing for retro designs will love the sheepskin bomber jacket. This jacket is practical and durable clothing that has different shades of stylish. This sheepskin bomber jacket is a great match with flannel shirts and blue jeans.
The long puffer jacket resembles the trench coat in its burly, long shape and length. It also resembles the insulated down coat because of the fabrics it is made from.
Long puffers are quilted coats insulated with either duck or geese feathers. They also have air pockets that consist of feather bulk, which allows for the retention of warm air. Hence, they are perfect for the winter and autumn seasons.
The jacket is also incredibly lightweight, unlike other jackets, making them easy on the skin and simple to pack.
Customers can pair these beauties with round-neck T-shirts on the inside and slim-fit bottoms, denim, or chinos for a smooth finish. Also, consumers can explore the puffers’ zippers by taking them down to give a sneak peep. The jacket is excellent with oxford collar shirts, casual flannel shirts, and fitted wool pants.
The same can be applied to a fully formal attire with the checkered or plain button-down shirt and nice suit trousers to complete the puzzle. The puffer coats are perfect for wine tastings and the more classy folk fundraisers. They are also excellent for casual hikes and picnics.
These are usually called flight or pilot jackets and are made almost entirely of leather. They are extremely durable and pack a lot of warmth inside, making them an ideal option for autumn and winter.
This simple trend comes in a few colors like black, white, beige, brown, plaid, etc., which are extremely popular among bikers and avid jacket collectors.
For casual looks, consumers can team up the aviator jacket for casual looks with v-neck shirts, denim pants, or chinos trousers. In addition, some jackets come with jacket pockets, providing an overall casual feel.
A smarter casual look is possible by whipping the jacket alongside solid colored turtlenecks in colors that would complement the look. Customers could pair these jackets with suit trousers and Henley shirts for a more formal style.
Bomber jackets stand out with their short waist-hitting silhouette and gathered waistband at the end. Other features like the pockets (two or four), knit collars sitting firmly with the shoulders, a zip front, and knit cuffs contribute to the uniqueness of the jacket.
The flight jacket is one of the modern forms of the bomber jacket that has leather and sheepskin lining. This winter-friendly piece comes with a fold-down collar that snaps in place and a high collar to boost coverage. In addition, men can boost the vintage vibe of flight jackets by pairing them with linen shirts and chinos.
Wool bomber jackets are perfect for winter as they provide all the necessary thickness and warmth with water-resistant textures. This creative jacket matches nicely with corduroy pants and classic short sleeve tees. Consumers that want multi-tonal clothing with incredible soft texture for a more dressed-up look will love the suede bomber jacket. The hip-hop style is not far-fetched as bomber jackets with detachable hoodies, and distressed pants live up to expectations.
The clothing market is booming with potential spilling from the men’s outerwear and jacket industry this season. Therefore, businesses can jump in on some or all of the trends ranging from bombers, shearling coats, trench coats, and long puffers to aviators. And watch how the jackets will practically sell themselves.