Fancy packaging that is unique encourages customers to connect with the brand they are buying from. As well as being attractive, it is also essential in protecting the product inside and is a great way for consumers to identify the brand. Brands can focus their packaging on eco-materials and specific colors, and incorporate logos. That would be a clear way to showcase products and can provide an additional selling point.
Key appealing features of fancy packaging
When thinking about fancy packaging, specifics that come to mind are how well it suits the product it is trying to protect, how appealing it is to the eye through its design, and whether it identifies the brand by using attractive, distinct logos. These features should be considered when matching products to packaging, as the packaging will help to attract consumers to the brand and encourage sales of the fancily packaged item.
Another consideration should be recyclability. More and more focus on ethical and sustainable products is apparent, and therefore, making packaging match this perspective is another potential selling point. It may affect or enhance the design, cut costs and increase sales as it will be more appealing to the modern end consumer.
5 Fancy packaging ideas for 5 products
When brands consider packaging, fancy boxes can not only help to promote the brand, but also connect with the consumer, and of course protect the item being purchased. Finding the right fancy packaging can be tricky, so here are five potential ideas for five types of products that can give business owners a good starting point when deciding on which packaging to purchase.
When considering apparel packaging and the clear year-on-year increase in online clothing sales, it is important to think about the evolution of the packaging needed. When shopping in stores, plastic or paper bags are often used. However, with shipping involved when buying online, packaging has to be adapted to suit traveling. Quite often apparel is bagged in compostable mailer bags. They are eco-friendly and come in a variety of colors to reflect the brand’s ideals. The bags are often personalized and printed with branding to be easily recognizable.
Branding is how fancy packaging for apparel can aid in marketing the brand. Big brands nowadays often use fancy box packaging covered with their iconic logos; the clothing inside is carefully encased in tissue paper giving the end consumer an exciting unboxing experience. Potential ideas include foldable card boxes that have a plain outer side and are easily enhanced with a retro stamp style logo, creating some individuality to the design. Equally, many of the boxes available are also customizable at the purchasing stage, allowing a business owner to have personalized branding printed directly and creating custom luxury boxes perfect for apparel.
When consumers buy cosmetics, the packaging is normally a big pulling point. It can often define the quality of a product, so choosing wisely is essential. A good starting point is understanding the brand. A fun and quirky shower gel/shampoo brand might like the idea of an eco, refillable pouch. Not only is this easy to transport, but it also has a sustainable selling point, making the product inside more appealing. If the brand is a small luxury cosmetic business, then glass, wood or bamboo jars and bottles are a great option. They exude quality and can be easily branded with vinyl stickers or UV printed. These materials are eco-friendly and often come with minimal use of plastic, creating an additional positive selling point.
Another eco-friendly product that lends itself well to similar eco-box luxury is the bar of soap. Sales in bars of soaps are increasing along with the need to package them. The types of fancy packaging available are quite versatile, from simple individual soap boxes, to multi boxes. Many are made from cardboard and can be easily personalized and decorated to suit the scent inside and the brand identity. Embellishing designs can help to draw in the customer so a buyer should take into consideration the latest trends to create the most engaging packaging.
Fancy food packaging boxes have more than one purpose—not only to protect the food but also to make it enticing to eat. Again, like with many other packaging ideas, eco is the way forward with food. It has been highly publicized that food packaging is one of the most impacting in terms of waste. Therefore, small business owners should ensure food is wrapped consciously and minimally to truly appeal to the modern end consumer.
Tea and chocolate make interesting gifts and often have some of the most uniquely designed packagings. Specialist tea can be encased in cylindrical cardboard tubes, allowing space for brand design aspects and crucial nutritional information. Also, they are recyclable and reusable for home storage. For chocolate bars, packaging paper with unique designs printed on them is a great and cost-effective way for a wholesaler. However, if supplying luxurious chocolate brands, then a more traditional style box for individual chocolates might be a better selection. This can be branded with small labels to create a more opulent feel, rather than with pre-printed paper.
Packaging for homeware gifts is protective and also makes the product seem extra special for the person receiving it. Fancy box packing within this department is often more functional as well as attractive than other packaged goods. Homeware gifts can be breakable so consideration towards protective fancy packaging is essential.
Currently, popular homeware gifts include candles, and packaging them is crucial as the wax is frequently encased in a glass jar. There is beautiful fancy box packaging available for candles. They are made from sturdy cardboard and come in a range of colors, which can be adapted to trends or brand identity. Equally, both cubed and cylindrical designs are good options. A business buyer may want to consider the shape of the luxury packaging based on the ease of transportation—cubes can save on space when shipping.
For wholesalers who have multiple homeware gift items, large boxes that fit several gifts inside are an ideal selection. They often have room for an embossed logo on the lid and have a magnetic closing, which makes this fancy box packaging reusable, giving additional appeal through its sustainable features.
When it comes to fancy box packaging for fashion accessories, the options are varied depending on the wholesale item. The focus here differs from some of the packagings already mentioned. Like cosmetics packaging, fashion accessories packaging can be the tell-tale sign as to the quality of the item within it. Therefore, fancy box packaging here has to have the wow factor to appeal to the consumer.
Jewelry such as earrings is a great example of the direction to go in when choosing packaging. Wholesalers might veer away from eco-packaging and look for something that will last. Often, when not wearing earrings, people store them inside the box they came in, so having durable and beautiful fancy box packaging is the way to go. Velvet boxes are the perfect packaging to showcase earrings or other items of jewelry. Watches are another popular accessory and their luxury packaging can double as a display for the watch when it is not being worn and a way to protect it.
Why brands should choose fancy packaging
Fancy brand packaging is essential across all markets. Business owners should ensure that packaging choices are made in conjunction with the product being sold, as the outer box is the first thing that is seen by the end consumer and will help them decide on whether or not to buy the product.
A key feature for business buyers to consider when selecting fancy packaging is an appealing design with a good brand identity (which can often be added to the packaging purchased). They should also focus on eco, sustainable packaging and keeping up to speed with current trends.
Business owners who take into consideration good and attractive packaging that has the possibility of being reused or recycled will appeal more to the end consumer and therefore will likely increase sales of their product.