As women begin participating in outdoor water sports again, swimwear will see an increase in demand over the next few years. When it comes to bathing suits for women, the bikini style remains a classic. Whether for the pool or the beach, these are the bikini trends that will be turning heads in summer 2023.
Drivers in the women’s swimwear market
The global women’s swimwear market was valued at USD 133.00 billion in 2022 and is expected to expand to USD 206.54 billion by 2032, at a compound annual growth rate (CAGR) of 4.5% between 2022 to 2032.
Growth in the market is driven by the expansion of swimming clubs, pools, and other related activities. There is also a rising interest in swimming as a sport that can contribute to a healthy body and lifestyle.
Furthermore, the swimwear market is experiencing considerable demand for innovative products, such as swimming suits made from materials that can protect users from harmful UV rays.
Bikini trends for summer 2023
Animal print bikini
Animal print bikinis are expected to be seen all over the beaches this season. While the leopard bikini was popular last summer because of its eye-catching pattern, other animal prints will be joining the trend this summer, including cheetah, snake, jaguar, and zebra.
Most animal print bathing suits are recreated in soft earth tones that mimic the actual color of the animal, but for a unique look, women may be interested in bright colors and rainbow shades that add a fun twist to the print.
Animal spots and stripes can be scattered all over the swimming suit as a matching bikini set or be mixed and matched with a solid black bikini bottom. No matter how the prints are designed, the animal print bikini is known to be universally flattering for all body types.
High waisted bikini
Bikini bottoms that are seamless will offer a comfortable fit that does not dig into the skin. Swimsuit bottoms that are high cut will offer an even sexier look, while those with a scrunch seam will help highlight feminine curves. For women who want a modest beach or poolside look, tummy control swimming suit bottoms in navy blue or black will provide more coverage.
High waist bikini bottoms can come in a variety of prints or solid colors and are versatile enough to be mixed and matched with any style of bikini or tankini tops.
Similar to the timelessness of a little black dress, the black bikini is an enduring trend every year. It is a go-to style that makes packing for a beach vacation stress-free.
Black bikinis can look new and refreshing in different silhouettes. A product mix that includes tie side bikinis, strapless bandeau bikinis, puff sleeve tops, halter or tank top necklines, and high waisted cuts will ensure women of all shapes and sizes can find the perfect fit for their body type.
Triangle bikini tops decorated with pearls, embroidery, cut outs, or gold hardware will also help make black swimsuits more visually interesting for summer 2023.
Mix & match bikini
Bikini tops and bottoms that do not match are on trend for this season. Mix and match bikinis are a great option for women who want to express their unique personal style.
A popular way of wearing this trend is to combine two different pastel colors, such as lilac purple with mint green, or light pink with pale blue. Another method of achieving the mix and match bikini look is to wear a patterned bikini bottom with a plain top or vice versa.
Even bikini styles can be mixed and matched with each other in unexpected combinations. For example, a bustier bikini top with underwire can be paired with seamless high waisted or low waisted bottoms, and tankini tops can be worn with cheeky or string bikini bottoms.
Graphic print bikini
Bikinis splashed with prints and graphics make a bold statement this summer. Ditsy floral bikinis are one of the hottest items of the season with their small all-over pattern, but any print or pattern is suitable for this trend.
Gingham or polka dot bathing suits with a retro ruffled or twist front bikini top are a fitting design for the summer season. The tie dye bikini is another 90’s trend that is coming back in women’s swimwear. Tie dye in muted blue and pastel pink colors will be a feminine and youthful take on the pattern.
To align with the animal print trend, some women may also be interested in bikinis with safari or jungle inspired prints in earthy tones. These types of bikinis pair well with other beachwear accessories, such as cover ups, sarongs, and bohemian jewelry.
Make a splash with bikini trends
There are several key trends in bikinis for the summer 2023 season. Alongside classic styles like high waisted bikinis and black bikinis, there is excitement around printed bikinis and mix and matching bikini tops and bottoms to create a personalized look.
Businesses are advised to take advantage of these trends before the summer is over as trends change quickly in the women’s swimwear market. Looking forward into future seasons, the market may anticipate more focus on skin health with long sleeve swimsuits and sun protective swimwear.